HOT METRO FINDS: New Marketing Hotline 1.888.305.2532

Got a question? Don't get stumped.... We know online marketing can get confusing --

1.888.305.2532 
Just call, its 24 HR Recorded Message -- you can leave your email and we will get back to you.

For live assistance call 248-277-6141

And you can find us here at:
http://www.realTedcantu.info
http://www.TedCantu.Com
http://www.1seomichigan.com
http://www.HotMetroFinds.Com

Hot Metro Finds Ted Cantu Looks At Failed Michigan Businesses in Metro Detroit

The 2014 Fall months have not been kind to a number of failed businesses in Metro Detroit. This is due to a lack of patrons. Some of the owners blame the economy and others suffer because of lack of branding and marketing knowledge. There are three in particular that will be the focus on a new branding series for Michigan based businesses.

One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.

There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.

The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.

The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.

Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.

THE POWER BRAND SERIES

Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.

A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles. This gets right down to the following areas:

1. Who Is The Audience?

2. What Are They Buying?

3. Identifying Price Point

4. Addressing The Needs Of Your Demographic

And a whole lot more....

Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.

For more information on the series and how it can apply to your business:

Contact: Ted Cantu 248-277-6141

Oakland County, MI

Look us up on http://www.TedCantu.com

http://www.HotMetroFinds.com

Attorney Joe Dadich Shows You How To Protect Your Assets!

Attorney Joseph Dadich started making web commercials out of necessity. He wanted to find a way to get his marketing messages out to the public. Like most businesses he didn't want to throw a whole lot of money on typical advertising including pay per click, full page advertising and radio and television.

This radical approach took on a whole new life for his business. It brought on a whole new level of visibility. The big lesson here is that not every video directory out there is going to accept commercials. In fact, a lot of video directories go for the amateurish gross out America's Funniest Videos type of format. But there is a way around it.....

If you come from the unique approach where you are looking to educate or teach your audience it becomes easier to get listed. You can also create convincing information in a series. Since video diretories only let you upload 10 minutes at a time you can easily spread out a mini-series.

You can see the rest of Asset Protection Attorney Joseph Dadich here...
http://www.1estateplanningmichigan.com

Posted by Ted Cantu on Sunday Feb 24, 2008 at 10:44 PM - you can find us at:
http://www.1seomichigan.com/newyorkseo.html

Marketing Workshop - With Minesh Baxi

"Marketing Info With Minesh Baxi !"

I attended several of Minesh Baxi's workshops and seminars during the winter months of 07 -08. He uses some incredible technques to land the "Big Fish". Getting your dream client can take a substantial effort. But here he outlines strategies that you can implement.

Just recently we had a great seminar about how to recession proof your business. I got a lot out of this particular seminar and posted an outline of the major concepts on my podcast
http://911copywriter.podomatic.com/

Minesh has also trained his students how to do some amazing things like put their marketing into systems. This has inspired me to create multiple systems that create money flow into my company on several levels.

You can find him at:

http://www.mbaxi.com

Posted on Sunday Feb 24, 2008 at 10:34 PM by Ted Cantu

Freedom Road Trading - Feb. 18 - Stock Trading Information

Here is what you need to know to pick the hottest stocks on the market. Here is some great information for your stock portfolio. This is delivered to you daily from the folks at:

http://www.freedomroadtrading.com
Posted by Ted Cantu - http://www.1highdividendstocks.com on Sunday Feb. 24, 2008 at 10:20 PM

Rock The Web

Rock The Web: "'EVERYTHING ON THE WEB IS ENTIRELY FREE'
If you know anything about marketing, (tsk tsk, and its obvious many of you do not) will know that nothing is entirely free -- especially good marketing. Why do you think Dan Kennedy programs are $2,500 +? Brett McFall is not cheap either. Ever try to learn everything you can about copywriting and find out later you have to hire a consultant or get into someones bootcamp? You buy their experience and to cut down your learning curve.

The rule of thumb is to give out SOME information but not all of it. You want to have some sort of lead capture on your pages. They get the good stuff after they commit to corresponding with you in some form, (either getting on your mailing list or buying a product or service)."

Source: http://911copywriters.blogspot.com

This article needs to be read in its entirety - seriously. If you are out in the field and working with clients then this should make some sense to you. If you work for a company and are holed up in some office cube or, God forbid, in the basement or water heater closet you no doubt have a different experience.

But as an entrepreneur you will run into many situations. I found that a lot of companies who complain about Michigan's bad economy are the same companies who market themselves poorly and do a lot of expected things that do not work, (door hangers, Val Pack, Yellow Pages etc.). Take this with a grain of salt. There are some excellent keypoints on here to consider.

Ted Cantu, posted this on Feb 15, 2008 at 8:20 AM

All New Web Marketing Podcast

ATTENTION ALL YOU TECHNO SCREW HEADS.......

This is a collection about how to market yourself online. We do not endorse one solid way to go about it - there are pros and cons for approaching each campaign a different way. Not every niche market allows you to choose one approach. IN FACT: There is a danger for choosing one way of working when it comes to online marketing.....

... Remember what happened during the Dot Com crash?

Enough said on that. And now... Enjoy.


Click here to get your own player.



Posted by Cantu, Feb 14 - 2007 We can be found at http://911copywriters.blogspot.com